A digital artisan designing impactful brands, websites & product experiences.

Identity & Website Design for From the Ground Up

Identity & Website Design for From the Ground Up

Identity & Website Design for Bear Moon

Identity & Website Design for Bear Moon

Website Design for Change.org

Website Design for Change.org

Product Design for Highfive

Product Design for Highfive

Identity Design for Riccardo Cinotti

Identity Design for Riccardo Cinotti

Identity & Website Design for AMC

Identity & Website Design for AMC

Identity & Website Design for LunaFX

Identity & Website Design for LunaFX



I'll tell your story with thoughtful design.


Hello! My name is Alyssa Murray. My design business, Hawk & Bloom, specializes in crafting brands, websites and digital products. I am on a quest to help passionate people make positive change in the world by giving them the compass and tools they need to act fearlessly. 

So, what does Hawk & Bloom mean? I chose this name because it’s a combination of words that fits perfectly with my design philosophy. Hawk represents clarity and focus, and Bloom embodies growth and vibrancy. While hawks are visionaries of the air, flowers are the heart of the earth.

I love this dichotomy between the sky and the land and how it relates to my creative process.

Visualize this: It starts at 10,000 feet. First, I seek to gain an overview and understanding of my client’s vision. This helps me map out the journey ahead. Then, l plant seeds and begin to nurture their growth. Throughout this experience, we collaborate to discover where our true destination lies. Thus unveiling the most authentic expression of the brand.

Welcome to Hawk & Bloom.



Design that will enhance your business for years to come.



Do you want to create trust and brand loyalty with your dream clients and customers? I will create a complete visual identity for your business, from strategy and positioning to delivering a logo and style guide. 


Includes desktop and mobile designs for your website, typically through Squarespace, plus blog design and e-commerce if needed. Your new website will showcase your brand beautifully and provide a great user experience that is designed to help achieve your business goals.


Applying your new visual identity to your marketing materials helps maintain brand consistency, both online and offline. I will design customized digital graphics for social media or print elements such as business cards and stationary.



A peek at our creative journey.



First, you will share the vision of your business. We will talk about your ideal customer and craft a plan for fostering a meaningful connection through design. Depending on your project, this includes brand strategy, creative direction, and designing a delightful user experience for your website. 


With a solid foundation to start the design process, I will explore creative concepts. I will present a brand identity and website that is in line with the strategy and style we outlined in the first phase of our project.


Once your designs are approved and finalized, you will receive all of the files and tools needed to successfully launch your new brand identity and website and share it with the world. Then it's time to celebrate!



Ready to start your project?

Complete the form below or email alyssa@hawkandbloom.com. I will respond to you shortly to discuss your needs.

Name *
(If applicable)


Sharing my love for design from the wine country.


I discovered my passion for design while interning at Teen Vogue in New York. After that experience, I sought out a college design program and graduated from University of California, Davis with a BA in Design. I have spent the majority of my career working in-house at tech companies in San Francisco such as Change.org and TripAdvisor, designing digital experiences that millions of people use every day.

I made the decision to carve my own path and move to Sonoma, California (where I grew up) and start my design business, Hawk & Bloom. I'm reconnecting with my love for nature and enjoying all that the wine country has to offer. My daily routine involves feeding my 3 small goats and a pony. I love long walks around the valley, taking improv classes, going to farmer's market, and cooking (one of my favorite cookbooks is Gwyneth Paltrow's It's All Easy).

Hawk & Bloom designs brands, websites and digital products for a variety of businesses. My clients include but are not limited to entrepreneurs, tech companies and social good organizations. I'm interested in solving problems related to social causes, health and wellness, lifestyle, hospitality, food and beverage, art and design, fashion, environment, and education.

That’s me. That’s Hawk & Bloom. It's nice to meet you!