The studio of Alyssa Murray, a digital artisan designing impactful brands, websites & product experiences.

STRATEGY - BRANDING - UI + UX DESIGN

 
 

CHANGE.ORG BLOG

Designing a platform for community and storytelling.

Product Design  |  VIEW CASE STUDY

FLOCK ART GALLERY

Exploring the intersection of art, technology & nature conservation. 

Branding + Website Design  |  VIEW CASE STUDY

 

VIATOR, TRIPADVISOR MOBILE WEBSITE

Creating a place for travelers to book destination experiences.

Product Design  |  VIEW CASE STUDY

HIGHFIVE ONBOARDING EXPERIENCE

Redesigning the way people work with each other using video. 

Product Design + Illustration  |  VIEW CASE STUDY

 
 
 
 

ABOUT

I'll tell your story with thoughtful design.

 
 

Hello! My name is Alyssa Murray. My design business, Hawk & Bloom, specializes in crafting brands, websites and digital products. I am on a quest to help passionate people make positive change in the world by giving them the compass and tools they need to act fearlessly. 

So, what does Hawk & Bloom mean? I chose this name because it’s a combination of words that fits perfectly with my design philosophy. Hawk represents clarity and focus, and Bloom embodies growth and vibrancy. While hawks are visionaries of the air, flowers are the heart of the earth.

I love this dichotomy between the sky and the land and how it relates to my creative process.

Visualize this: It starts at 10,000 feet. First, I seek to gain an overview and understanding of my client’s vision. This helps me map out the journey ahead. Then, l plant seeds and begin to nurture their growth. Throughout this experience, we collaborate to discover where our true destination lies. Thus unveiling the most authentic expression of the brand.

Welcome to Hawk & Bloom.

 
 
 
 

SERVICES

Design that will enhance your business for years to come.

 
 

BRANDING

Brand strategy, logo development, voice & tone, illustration, identity and brand guidelines. 

UX + UI DESIGN 

User experience and visual design for websites and applications across platforms and mobile devices.

STRATEGY

Brainstorm sessions for entrepreneurs and organizations who are looking for a partner to help with creative strategic planning.

 
 
 
 
 

PROCESS

A peek at our creative journey.

 

PHASE 01 | STRATEGIZE

First, you will share the vision of your business. We will talk about your ideal customer and craft a plan for fostering a meaningful connection through design. Depending on your project, this includes brand strategy, creative direction, and designing a delightful user experience for your website or app.

PHASE 02 | BUILD

With a solid foundation to start the design process, I will explore creative concepts. I will present a design that is in line with the strategy and style we outlined in the first phase of our project.

PHASE 03 | BLOOM

Once your designs are approved and finalized, you will receive all of the files and tools needed to successfully launch your new brand identity, website or digital product and share it with the world. Then it's time to celebrate!

 
 
 

CONTACT

Ready to start your project?

Complete the form below or email alyssa@hawkandbloom.com. I will respond to you shortly to discuss your needs.

 
 
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ABOUT ME

Sharing my love for design from the wine country.

 
 

I discovered my passion for design while interning at Teen Vogue in New York. After that experience, I sought out a college design program and graduated from University of California, Davis with a BA in Design. I have spent the majority of my career working in-house at tech companies in San Francisco such as Change.org and TripAdvisor, designing digital experiences that millions of people use every day.

I made the decision to carve my own path and move to Sonoma, California (where I grew up) and start my design business, Hawk & Bloom. I'm reconnecting with my love for nature and enjoying all that the wine country has to offer. My daily routine involves feeding my 3 small goats and a pony. I love long walks around the valley, taking improv classes, going to farmer's market, and cooking (one of my favorite cookbooks is Gwyneth Paltrow's It's All Easy).

Hawk & Bloom designs brands, websites and digital products for a variety of businesses. My clients include but are not limited to entrepreneurs, tech companies and social good organizations. I'm interested in solving problems related to social causes, health and wellness, lifestyle, hospitality, food and beverage, art and design, fashion, environment, and education.

That’s me. That’s Hawk & Bloom. It's nice to meet you!